Decoding logos: from logo design to branding

9788419220004
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Description

This compelling book takes the reader on a journey showing how each logo has come into being and the process revealing best practices for extending a logo into a complete brand identity system. Logos are becoming increasingly simple, to the point where you might wonder just how much simpler they can get. A subtle tweak to a logotype is starting to feel like too much design. The appeal of a simple logo is that it feels more honest. Using client case studies from renowned designers, this is a must-have book for any graphic designer, student or logo fanatic in a fully revised, updated edition containing interviews with graphic designers in which they share their creative processes and thoughts on how a successful logo should be developed.

Descriptions & Features

Authors
Wang Shao Qiang
Publisher
Hoaki
Dimensions
21 x 14,8 cm
Publication year
2022
Number of pages
260
EAN
9788419220004